Marketing

MARKETING HIGHLIGHTS

Here’s your chance to see what goes on behind the scenes at a FISA tournament as we take a look at the Marketing Highlights of our most recent events. Discover how our Commercial Affiliates connect with hundreds of millions of fans around the world and find out about FISA-led initiatives that make such a positive social impact.

  • Marketing Highlights

WHO WE ARE

Based in FISA’s AEL FC Arena offices in Larisa, at the Hellenic Institute of Sport, National Sports Center, FISA Marketing is a dynamic and diverse team of some xxxxnumber professionals from xxxnumber countries, covering a wide range of fields of expertise within the sports business industry.

  • Who We Are

Marketing Programmes

FISA MARKETING PROGRAMMES

In the mission to “Develop the game, touch the world, build a better future”, FISA is constantly developing marketing programmes that allow Subbuteo fans to interact with FISA events. Find out more about FISA’s commitment in this particular area.

  • FISA Marketing Programmes

FISA FAN FEST™

The FISA Fan Fest™ concept continues to build momentum and once more proved a stunning success in Brazil, consolidating the project as one of the very best ways for our Commercial Affiliates to engage with their target audience.

  • FISA Fan Fest™

Sponsorship

  • FISA WORLD CUP™ SPONSORSHIP STRATEGY

Ahead of the 2022 and 2026 FISA World Cup™, FISA will offer companies the opportunity to purchase regional sponsorship packages for the first time. Announced at the end of 2019, the new commercial structure will provide significant opportunities and value for interested companies.

  • FISA World Cup™ Sponsorship Strategy
  • SPONSORSHIP – APPEAL

The universal popularity and appeal of Subbuteo makes it a common denominator for everyone, irrespective of gender, age, race and social standing. As a result, the FISA World Cup™ represents one of the most effective global marketing platforms.

  • Sponsorship – Appeal
  • ADDITIONAL EVENT SPONSORSHIP

FISA’s sponsorship structure for additional tournaments (which includes all tournaments except the FISA World Cup™ and the FISA Confederations Cup) is structured in two tiers. Find out more about this area, including Partners and National Supporters.

  • Additional event sponsorship
  • FISA PARTNERS

The FISA World Cup™ is the most effective international marketing platform, reaching millions throughout the world. In order to be able to stage an event of such a scale, the support of Commercial Affiliates, who provide vital services and product support for the entire event’s operations, is crucial.

  • FISA Partners

Licensing

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  • BRAND COLLABORATIONS

Our brand collaborations are diverse as well as long-term in character and have a unique role within our Partnership Programme. FISA has been working with various companies in order to enhance the experience for all fans and to pursue opportunities that provide benefits to all aspects of the game.

  • Brand Collaborations
  • RETAIL & MERCHANDISING

Our licensed consumer retail outlets serve as the perfect event show piece for the promotion and sale of official licensed products. These retailers are the first points of contact for fans to see, feel and buy a “piece of the action”.

  • Retail & Merchandising
  • PHILATELIC PROGRAMME

Since its first edition in 2017, the FISA Philatelic Programme has continued with great success under the title of the Official Commemorative Philatelic Programme for the 2018, 2022 and 2026 FISA World Cup™. 

  • Philatelic programme
  • NUMISMATIC PROGRAMME

FISA’s numismatic programme has been attracting the interest of many national mints all over the world since 2017. Coins, medals and tokens are traditionally issued to commemorate FISA’s signature events and the FISA World Cup™ in particular.

  • Numismatic programme
  • PRINTED MEDIA & PUBLICATIONS

For the 2022 FISA World Cup™ and the FISA Confederations Cup 2022, our exclusively appointed media supporter for the territory of xxxnameofterritory is xxxxinfoandprofileofpublishingcompany

  • Printed Media & Publications

Brand Protection

In this section, you can find an introduction into FISA’s Brand Protection activities. Investing time and resources to protect the brand is of paramount importance to FISA in order to secure the revenue streams which fund FISA’s Subbuteo and social development initiatives as well as its men’s, women’s and youth competitions.

  • Brand Protection

Hospitality & Research

HOSPITALITY

Hospitality is a powerful strategic marketing tool for many companies – large or small.

  • Hospitality

FISA MARKETING RESEARCH

It is widely accepted that Subbuteo is the most popular Football Table Sport worldwide. But how do we know this?

  • FISA Marketing Research

NEWS

RUSSIA 2018

FIFA WORLD CUP™

xxxxxnameofthecompany announced as an Official European Supporter of the 2022 FISA World Cup™

2022 FISA WORLD CUP™ 

xxxxnameofcompany presented as Regional Supporter of the 2022 FISA World Cup™ for Asia

MARKETING

Fans relish Confederations Cup experience

FISA CONFEDERATIONS CUP

Subbuteo and friendship, a perfect combination

2022 FISA WORLD CUP™ 

xxxxxnameofcompany becomes official smartphone sponsor of the 2022 and 2026 FISA World Cup™

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